The Whisky Ambassador
It’s a very exciting time for Scotch Whisky at the moment. Earning £139 per second for the UK economy, global sales are up some 30%. Sadly, in Scotland, we can’t sell our national drink as well here, as we do abroad.
The HistoryThe Whisky Ambassador is a uniquely designed course teaching the history, mystery and the up-selling opportunities that Scotch Whisky offers and as we’re 100% independent, our detailed information is not merely brand specific.
Our programme is the sole preserve of the Licensed Trade and it’s aimed at making Whisky a more saleable product, and the most profitable spirit option to offer your guests.
It’s already increasing sales in venues that have taken part including delegates from Trump, Radisson Blu, Missoni, and Cameron House.
The KnowledgeIn many premises, knowledge of whisky is sparse, resulting in missed sales opportunities.
VisitScotland research suggests that many bar staff in the ‘home of Scotch’ struggle with even the most basic whisky facts. This comes at a time when customers and visitors are demanding more ‘Whisky Knowledge’ about the premium whisky products they increasingly want to drink. That’s why we’ve created
The Whisky Ambassador. It’s the UK’s ONLY accredited whisky training programme for the Licensed trade.
The Whisky Ambassador Course
- Whisky by numbers
- The basics – history, geography, production
- Glassware, presentation and sales
- Nosing and tasting
- Drink less. drink better
- Mixers and cocktails
- Other world whiskies
- Uplift in sales (64% increase in whisky sales reported)
- Increased profitability
- Increased customer satisfaction
- Better staff motivation
The Whisky Ambassador is an Industry-standard qualification, which means when your delegates pass our exam, you’ll be able to display the prestigious ‘The Whisky Ambassador’ BIIAB accredited certificate on your bar wall and each delegate will receive their unique badge identifying them as a whisky ambassador
Get In Touch
76 Whitelea Road Kilmacolm
07989 796 839