The Whisky Ambassador

It’s a very exciting time for Scotch Whisky at the moment. Earning £139 per second for the UK economy, global sales are up some 30%. Sadly, in Scotland, we can’t sell our national drink as well here, as we do abroad.

The History

The Whisky Ambassador is a uniquely designed course teaching the history, mystery and the up-selling opportunities that Scotch Whisky offers and as we’re 100% independent, our detailed information is not merely brand specific.

Our programme is the sole preserve of the Licensed Trade and it’s aimed at making Whisky a more saleable product, and the most profitable spirit option to offer your guests.

It’s already increasing sales in venues that have taken part including delegates from Trump, Radisson Blu, Missoni, and Cameron House.

The Knowledge

In many premises, knowledge of whisky is sparse, resulting in missed sales opportunities.
VisitScotland research suggests that many bar staff in the ‘home of Scotch’ struggle with even the most basic whisky facts. This comes at a time when customers and visitors are demanding more ‘Whisky Knowledge’ about the premium whisky products they increasingly want to drink. That’s why we’ve created

The Whisky Ambassador. It’s the UK’s ONLY accredited whisky training programme for the Licensed trade.

The Whisky Ambassador Course

Get In Touch

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Class 1 Consultants Ltd
76 Whitelea Road Kilmacolm
PA13 4HN
07989 796 839
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